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Initial Olympic ads to focus on razors.
April 19, 2016
By: TOM BRANNA
Editor
Rio 2016 is still month's away, but the world's biggest advertiser is getting its ducks in a row for the Summer Olympics. Procter & Gamble Co.’s first Summer Olympics will promote the new Gillette razor and will feature US Decathlete Ashton Eaton and two other Olympic gold medal contenders to be announced. The 30-second spot for Gillette's Fusion ProShield is called the “Perfect isn’t Pretty” campaign. It will be seen on television and online and suggests shaving your face sh...
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